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Digital and product engineering

SEM and Paid Search

Google Ads, Microsoft Ads and paid social campaigns built around cost per lead and return on ad spend, not clicks.

Overview

Search engine marketing puts your business in front of people at the exact moment they are searching for what you sell. We plan, build and manage paid campaigns across Google, Microsoft (Bing), Meta and LinkedIn for local and international markets.

Every account starts with clean conversion tracking, so budget decisions are based on real leads and revenue. You get transparent weekly reporting and full ownership of your ad accounts.

What we deliver

Account and keyword strategy

Market, competitor and keyword research for each target country.

Search and Performance Max

Campaign structure, ad copy and bidding built for qualified leads.

Paid social

Meta and LinkedIn campaigns for B2B and B2C audiences.

Conversion tracking

Google Tag Manager, GA4 and offline conversion setup.

Landing pages and A/B tests

Fast landing pages and experiments that lift conversion rates.

Reporting

Live dashboards and weekly reviews of spend, leads and cost per lead.

Technology we use

  • Google Ads
  • Microsoft Ads
  • Meta Ads
  • LinkedIn Ads
  • Google Tag Manager
  • GA4
  • Looker Studio

What you can expect

  • Qualified leads from day one
  • Lower cost per acquisition over time
  • Full visibility of every rupee, dollar or euro spent

How we deliver

The same six stages on every project, so you always know what happens next.

  1. Discover

    We study how your operations run: volumes, people, constraints.

  2. Design

    Workflow, solution and technology architecture.

  3. Build

    We develop and configure the technology.

  4. Deploy

    Roll-out inside your real operating environment.

  5. Integrate

    Connect systems, data and existing workflows.

  6. Optimize

    Measure results and keep improving.

Working with clients in the US, UK, Canada, Australia and Europe

We overlap with your business hours, sign an NDA before we start and hand over all code, designs and accounts to you.

NDA before we start

Your idea and data stay confidential from the first call.

You own the code and IP

Source code, designs and accounts are handed over to you.

Weekly demos

See working software every week, not just status reports.

One project manager

A single English-speaking point of contact for your project.

See engagement models

Planning sem and paid search?

Share your requirement and we will reply within one business day with a clear plan.